We are well into the 21st century now and many things have changed. One of those is the good old shop front. Once the principle way of telling people about your business, it wasn’t uncommon for shop fronts to be considerably larger than the actually business, as is the case for this little west end corner store (its still there today actually), with the business itself occupying only a small part of the building but the signage and the building itself suggesting a much bigger enterprise.
So what does todays shop front entail? Well for many, especially those without a physical shop its your website. And just like the shop fronts of old you can project a big presence, but this time its as big as you like. Here the canny sole trader can compete with much larger businesses through the presence they project.