Most web design starts with layout images and thinking about what your customer might be looking for and trying to provide that. However there is another regular visitor  thats far more important….google! Google decides if your website is going to be on the High St of the internet or in a backwater village somewhere. If google decides you website is relevant to what someone is searching for and places it prominently then and only then do you get a human visitor. This is the black art of Search Engine Optimisation or SEO. The good news is that most small (and many large) businesses don’t even think about this  so its usually not too hard to be competitive. So if your web designer doesn’t know what SEO is or thinks its just a few keywords here and there…keep moving!