Ready, Set errr…go, maybe? NBN goes live in Mansfield, Brisbane

NBN-brisbane-technologyHooray the NBN is finally here, After years of sitting 4km from the exchange on the end of some suspect copper (and very slow ADSL to prove it) we finally have the NBN. Its not the almost unfundable fibre to the premises or even to the node instead the much derided HFC. HFC is hybrid fibre coaxial, means it pretty much runs on the Foxtel/Optus cable network which is all great in theory. There’s just one snag this network was designed around a certain set of carrier frequencies and the NBN is using a different set of frequencies. All good in theory, but in practice it means the network components may not quite be up to running at those frequencies, nor have been replaced in the arc to connect as much of Australia as possible can before the next election.

Keeping a steady eye on our NBN technician, who didn’t seem to know much beyond which end of the pliers to hold, we got to watch cables being bent well beyond minimum bed radii, attenuators put in to improve a single strength (you do now that attenuation is a negative quantity ??). Luckily with my PhD in Radio Physics (yes thats a thing) and too many support calls, we were able to have it sorted.

Fortunately a mixed mode approach to internet access, including temporarily boosting our phone data plans keeps the wheels turning

Get your business on the High Street

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Queen St. Brisbane circa 1928, Image courtesy State Library of Queensland

 

Time was that if your business wasn’t on the ‘High St.’ you didn’t get a lot of customers. I suppose this was because back in the day, passing trade in a busy shopping location was the way to attract customers with an impressive shopfront. These days with everyone looking online for where to shop, finding a business doesn’t entail a stroll down the high street.

Google, google maps, Apple Maps, Siri and Alexa are now the High St of choice so its vital that today you have a presence on the shop front. This means you need both a website (a shop front) and then you need to get it on the High St. In the trade we call this search engine optimisation. Businesses on the first page of google, and ideally listed on the map inset get the lions share of the trade. Ask me about SEO (Search engine optimisation) as well as ad campaigns on google.